Adams delves into new phase of his career with SF Playhouse’s ‘Promises, Promises’

Ambitious junior executive and eligible bachelor Chuck Baxter (Jeffrey Brian Adams) looks to advance at his insurance company in "Promises, Promises" at San Francisco Playhouse through Jan. 10th. (Photo by Jessica Palopoli)
Ambitious junior executive and eligible bachelor Chuck Baxter (Jeffrey Brian Adams) looks to advance at his insurance company in “Promises, Promises” at San Francisco Playhouse through Jan. 10th. (Photo by Jessica Palopoli)

Jeffrey Brian Adams is entering a very special phase of his fledgling acting career. The San Jose native and alumnus of Bellarmine College Prep and Santa Clara University has made his mark on stages around the Bay Area in lots of great roles, but is now in full swing of carrying a heavy-duty show on his back.

Adams is currently starring in the Neil Simon, Hal David and Burt Bacharach musical “Promises, Promises” at the venerable San Francisco Playhouse. The story follows young bachelor Chuck Baxter, a junior executive at an insurance company. In order to ensure his promotion, Chuck enters a deal with the company’s higher ups, which allows them to use his apartment for various romantic liaisons. Chuck also falls in love with Fran Kubelik, which poses a huge problem. J.D. Sheldrake is the company’s powerful director of personnel, and is having his own affair with Fran, which may get in the way of Chuck’s ultimate promotion.

Adams has experience playing Simon’s work, having been in a college production of “Lost in Yonkers,” the winner of the 1991 Pulitzer Prize for drama. He has found Simon to be a style of its own, with a lot of depth and truth throughout the writing.

“His comedy is wonderful to me, he writes very real characters within the context of a comedic setting,” said Adams.

What is special about this production is that it is the final one before Adams becomes a full-fledged unionized actor, a member of the Actors Equity Association. For him, playing Chuck is the perfect role to really test his mettle.

“It’s been definitely one of the more challenging roles in just stamina of going out there and being on stage as long as I am,” said Adams. “It’s the perfect time for this role before I transition from non-equity to an equity actor. It’s made me ask the question, ‘Am I able to do this and go out there and hold my own?’ It challenges me every night to find out if I’m capable, and so far so good.”

Jeffrey Brian Adams
Jeffrey Brian Adams

That is not to say Adams feels he has a consistent handle on his approach to playing this particular character. Adams understands the organic process of the theatre, a process that includes constant exploration and discovery. Every night in the theatre, a show’s dynamics may change, which is something Adams embraces.

“I don’t know that I ever feel like I got this guy, because it’s an ongoing exploration every night,” said Adams. “Different things come up in me, or a fellow actor on stage can give me a different line, and the energy alone can change a performance.

“There was a moment in final dress where we have to sing the song ‘She Likes Basketball,’ and I felt this kind of freedom to jump and play, and my energy was able to come out. It’s another color of who this person is, a young, playful hopeful guy. Hope is the biggest thing that drives this character.”

Something Adams had to learn about is how to balance everything Chuck Baxter is. Whether it’s neurosis, anxiety or ambition, Adams spent lots of time crafting such a varied character.

“He’s a great character that can be himself, full of nervous energy, but I can also play a courageous, bolder and ambitious young executive,” said Adams. “You have to walk a fine line between the two things.”

In addition to establishing relationships with the other characters, Adams has an added challenge in terms of a unique relationship he shares with the audience.

“Frequently my dialogue is a direct address, so I kind of have to establish a relationship with the audience every night. It’s a vulnerable place to live but it’s great. For the most part, audiences have been very kind and very understanding, and they seem to be with me.”


San Francisco Playhouse Presents “Promises, Promises”
Book by Neil Simon
Music by Burt Bacharach
Lyrics by Hal David
Directed by Bill English
San Francisco Playhouse
450 Post Street
San Francisco, CA 94102
Through Jan. 10th
Tickets range from $30 – $70
For tickets, call (415) 677-9596 or visit

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